Unit Two
In this unit, students explore the basics of visual communication and design. They learn to apply graphic design principles like layout, typography, and color theory while creating simple media pieces. Students also build out their personal portfolio site, using original graphics and branding elements.
Topics Covered
- Principles of design: balance, contrast, hierarchy, alignment, repetition
- Typography basics and letterform choices
- Color theory and visual storytelling
- Creating simple visual assets (logos, banners, posters)
- Using Canva or similar tools for layout and publishing
- Expanding the portfolio with graphic design projects
Assignments
Learning Report
Objectives
- Apply principles of balance, hierarchy, and contrast in design
- Demonstrate understanding of typography and color choices
- Create original visual media assets (logos, posters, or banners)
- Expand and update a portfolio site with graphic design work
Materials
- Notebook or sketchbook
- Canva, Google Sites, or Krita
- Access to portfolio site created in Unit 1
Assessment
Students show mastery by creating a portfolio-ready graphic design artifact that demonstrates their use of design principles. Written reflections document design choices and professional presentation.
Activities
Students practice design fundamentals through short exercises (balance layouts, color palette experiments, typography practice). They complete a polished poster, logo, or banner design and upload it to their portfolio with a short written explanation.
Education Standards
The following standards are drawn from the 2024 AME Industry Skills Framework:
- 1.4 — Apply principles of art, design, and composition to creative works
- 2.2 — Correctly use industry-appropriate terminology
- 10.2 — Use research, imagery, and inspiration to generate design ideas
- 10.3 — Visualize thinking through sketches, layout, and storyboarding
- 11.1 — Demonstrate media literacy through critical inquiry and analysis